Still have doubts?
What does a person who works in SEO do?
A person who works in SEO (Search Engine Optimization) is responsible for optimizing websites to improve their visibility in search engines like Google. Their job includes keyword research, content optimization, improving the technical structure of the site, and creating link building strategies to increase the site's authority. They also monitor and analyze the website's performance, making continuous adjustments to ensure that the site maintains or improves its position in search results. The ultimate goal is to attract high-quality organic traffic that translates into conversions for the business.
What is an SEO marketing consultant?
An SEO marketing consultant is a professional who specializes in developing and executing search engine optimization strategies to improve the visibility and performance of a website. This consultant analyzes the current situation of the site, identifies opportunities for improvement, and designs a customized plan that ranges from content optimization to technical structure and link building. In addition, an SEO marketing consultant can also advise on content creation, user experience, and the integration of other digital marketing strategies to maximize the impact of SEO actions.
How does content marketing work?
Content marketing is all about creating and distributing relevant, valuable, and consistent content to attract and retain a clearly defined audience, with the goal of driving profitable customer action. It works by identifying the needs and wants of the target audience and then creating content that solves their problems, answers their questions, or provides them with useful information. This content, which can be in the form of blogs, videos, infographics, among others, is optimized for SEO, which helps improve visibility in search engines. As the audience consumes and shares this content, the brand’s authority and credibility increases, ultimately leading to higher conversions and customer loyalty.
How long does it take to see results with an SEO strategy?
The time it takes to see results from an SEO strategy can vary depending on several factors, such as the competitiveness of the industry, the current state of the website, and the quality of the strategy implemented. Generally, you can start to see improvements in visibility and organic traffic within 3-6 months. However, SEO is a long-term strategy, and the most significant results, such as a steady increase in traffic and better conversion rates, are usually seen within 6-12 months. It's important to remember that SEO takes time and consistency, but the benefits are long-lasting.
What is the difference between On-Page SEO and Off-Page SEO?
On-Page SEO refers to optimization practices performed within the website to improve its visibility in search engines. This includes optimizing elements such as meta tags, headings, images, content structure, and user experience. The goal is to make sure that each page of the site is perfectly aligned with relevant keywords and offers a quality experience to visitors.
On the other hand, Off-Page SEO covers actions that are carried out outside the website to improve its authority and visibility. The main Off-Page SEO strategies include link building (creating links from other websites to yours), digital public relations, and social media marketing. The goal is to increase the website's online reputation and improve its position in search results.
What does an SEO audit include and why is it important for my website?
An SEO audit is a comprehensive analysis of all the factors that affect your website's visibility and performance in search engines. It includes a review of technical aspects such as loading speed, indexability, site structure, and mobile compatibility. It also analyzes content, keywords, internal and external links, and user experience. The importance of an SEO audit lies in its ability to identify issues that may be limiting your website's performance, as well as opportunities for improvement. With an SEO audit, you get a clear, actionable diagnosis that allows you to make informed decisions and optimize your site to achieve your business goals.
How does web development integrate with SEO strategies at Salitre Digital?
At Salitre Digital, we understand that a well-designed website is critical to the success of any SEO strategy. That’s why we integrate web development with our SEO strategies from the very beginning. During the development process, we ensure that the website is built with a solid technical structure, is fast, secure, and mobile-friendly. Additionally, we work on optimizing the site architecture, ensuring that it is easy to navigate for both users and search engines. Every visual and content element is designed with SEO best practices in mind, ensuring that the site is not only attractive and functional, but also highly visible in search results.
What kind of results can I expect from a personalized SEO consultancy?
With a personalized SEO consultancy, you can expect a significant improvement in your website’s visibility in search engines, which translates into increased organic traffic and potentially higher conversions. Depending on your site’s initial situation, results can include improved search rankings for relevant keywords, increased site authority thanks to link building strategies, and improved user experience that can lead to increased visitor retention. In addition, you will receive a clear action plan tailored to the specific needs of your business, allowing you to continue to optimize your digital presence in a sustainable and effective manner.
Do I need to make changes to my website design to improve SEO?
In many cases, yes, it is necessary to make certain changes to your website design to improve SEO. A design that is not optimized can negatively affect loading speed, navigation, and user experience, all of which are crucial factors for SEO. Additionally, a site that is not mobile-friendly or has a complicated structure can make it difficult for search engines to properly index its content. Improving website design can involve adjustments to the site architecture, the arrangement of visual elements, and the way content is presented, all with the goal of making the site more appealing to both users and search engines.
Do you offer ongoing maintenance and monitoring services after initial implementation?
Yes, at Salitre Digital we offer maintenance and ongoing monitoring services after the initial implementation of our strategies.
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Assisting brands in standing out in the digital age. We will establish the new status quo together. No nonsense, always at the forefront.
Assisting brands in standing out in the digital age. We will establish the new status quo together. No nonsense, always at the forefront.
Assisting brands in standing
